Privacy & Data

The controller within the meaning of the General Data Protection Regulation (“GDPR”) is:

Anita Lester 

Feldgerichtstr. 2A, 60320 Frankfurt am Main ​

info@frankfurtletsgo.de

+49152 0854 7303 ​

Effective Date: 16.03.2025​

We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and applicable data protection laws. This policy outlines how we collect, use, and protect your personal data, including photographs and videos taken during our walking tours. By using our website and services, you agree to the collection and processing of your personal data as outlined in this policy.

Data Collection

We may collect the following personal data:

• Photographs & Videos: Images or recordings taken during our tours for promotional and marketing purposes.

• Booking Information: Contact details provided by the group leader (e.g., name, email, phone number).

• Payment Details: Information necessary for processing deposits and payments (we do not store full payment information).

• Website Usage Data: Includes browser and operating system details, date and time of visits, access status, search terms, frequency of access, and IP address, which is stored for a period of seven days for security purposes.

We only collect personal data that you provide directly (e.g., via a contact form, tour request or booking). You are not legally obligated to provide your personal data; however, certain features of our website may not be accessible without it.

Legal Basis for Processing

We process personal data under the following legal bases:

• Consent (Article 6(1)(a) GDPR): Participants may be photographed or recorded only if informed and given the option to opt out.

• Contractual Necessity (Article 6(1)(b) GDPR): Booking and payment details are processed to provide our services.

• Legitimate Interests (Article 6(1)(f) GDPR): Tour images may be used for business promotion, respecting participants' privacy rights.

• Legal Obligation (Article 6(1)(c) GDPR): Personal data may be retained for legal or tax compliance.

How We Use Your Data

• Promotional Purposes: To market our tours via social media, our website, and printed materials.

• Booking and Payment: To manage bookings, communicate with customers, and process payments.

• Service Improvement: To improve services based on customer feedback and interactions.

Your Rights Under GDPR

As a data subject, you have the following rights:

• Right to Withdraw Consent: You can opt out of photography at any time before or during the tour by notifying the guide.

• Right to Access: You can request details of the personal data we hold about you.

• Right to Deletion ("Right to Be Forgotten"): You can request deletion of any images or personal data related to you.

• Right to Restriction: You can request the limitation of processing under certain conditions.

• Right to Object: You can object to the use of your data for marketing purposes.

• Right to Data Portability: You can request a copy of your data in a structured format.

To exercise any of these rights, please contact us at info@frankfurtletsgo.de. We will process your request within 30 days in compliance with GDPR.

How We Protect Your Data

We implement technical and organizational security measures to prevent unauthorized access, loss, or misuse of your data. Photos and videos are stored securely and used only in accordance with this policy.

Data Retention

• Photos and Videos: May be used indefinitely for promotional purposes unless a removal request is made.

• Booking and Payment Information: Retained for tax and legal compliance for up to 5 years.

Third-Party Sharing

We do not sell or share personal data with third parties. However, we may use secure third-party platforms (e.g., social media, Get Your Guide) to store and display images. If you use links to external sites, their privacy policies apply.

Transfer of Personal Data to Third Parties

Our website may contain third-party offers, and if you click on these offers, the necessary data may be transferred to the respective provider. Additionally, if we use "social plug-ins" (e.g., Facebook, Instagram), they are initially deactivated. By activating them, you establish a direct connection to the respective network, and data may be transferred to countries outside the European Economic Area, which may not have adequate data protection levels as per EU standards.

Use of Analytics Tools

We use Google Analytics to track and analyze the use of our website. Data may be transferred to and processed in the United States. If you do not want us to collect data using analytics tools, you can opt out at any time.

For Google Analytics, you can opt out by following this link: Google Analytics Opt-Out.

Security

We take appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, or destruction. These measures are continuously improved in line with technological advancements.

Deletion of Personal Data

We delete personal data once the purpose for its collection and processing no longer applies. Data may also be retained as required by applicable laws or regulations. For security reasons, IP addresses and the name of your internet service provider are deleted after seven days.

Rights of Data Subjects

As a data subject, you have the right to:

• Access: You can request a copy of your personal data.

• Rectification: You can request correction of inaccurate data.

• Erasure: You can request the deletion of your personal data.

• Restriction of Processing: You can request limited processing of your data.

• Portability: You can request a copy of your data in a structured format.

• Objection: You can object to the processing of your data for specific purposes, including marketing.

If you believe your rights have been violated, you have the right to lodge a complaint with a supervisory authority.

Use of Cookies

We use cookies on our website to enhance and personalize your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and activity on our site. These files allow us to provide a more user-friendly, efficient, and tailored experience, making it easier for you to navigate our services.

Types of Cookies Used:

• Session Cookies: These cookies are temporary and are deleted once you close your browser. They are primarily used to authenticate your login and balance the server load for smoother browsing.

• Persistent Cookies: These cookies remain on your device even after you close your browser. They help store your personal preferences and settings, allowing us to offer you a more personalized experience when you return. Additionally, some third-party services we use to analyze user behavior may also store persistent cookies anonymously, without linking them to your IP address.

Managing and Disabling Cookies:

You have the option to manage or disable cookies at any time through your browser settings. Most browsers allow you to control cookie settings, either by blocking or deleting cookies. However, please note that disabling cookies may limit your experience on our website and affect the functionality of certain services.

Use of Analytical Tools

We use analytical tools, such as Google Analytics, to track and analyze the behavior of our website visitors. Google Analytics uses cookies to collect anonymous data about your website usage, such as the pages you visit and how long you stay on them. This helps us improve our website’s content and performance. You can opt out of Google Analytics data collection at any time by installing an opt-out browser extension provided by Google here.

Social Media Plugins

• Facebook: Our website uses Facebook social plugins, allowing you to interact with the social media platform. When you visit a page with the Facebook plugin, your browser directly connects to Facebook's servers, which may collect data about your visit. If you're logged into Facebook, this interaction can be linked to your Facebook account. To learn more, refer to Facebook’s privacy policy.

• Instagram: We also use Instagram plugins to display images from Instagram on our site. If you are logged into Instagram, your visit may be linked to your Instagram account. More details about how Instagram collects and processes data can be found in their privacy policy.

• Fare Harbor: Our website features plugins from Fare Harbor. These plugins send your IP address to these providers. You can learn more about how Fare Harbor collects data in their privacy policy.

Font Usage & Website Host

This website uses Google’s reloaded fonts to display text more clearly and consistently across devices. 

Website Host:

This website is hosted by IONOS. IONOS collects personal data when you visit this website, including:

• Information about your browser, network and device

• Web pages you visited prior to coming to this website

• Your IP address

IONOS needs the data to run this website, and to protect and improve its platform and services.  analyzes the data in a de-personalized form

This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

• Information about your browser, network, or device

• Your IP address​

Contact Information

For any privacy-related questions or to exercise your rights under GDPR, please contact us:

Anita Lester

Feldgerichtstr. 2A, 60320 Frankfurt am Main​

info@frankfurtletsgo.de

+49152 0854 7303​​​​​​